tylershieldsNovember 2008

Shots in the Dark

Tyler Shields photographs Block for new website launch

Block Headwear’s marketing & pr team Contra-Band connected with LA-based photographer Tyler Shields to give our first true ad campaign some electricity. And that he did! Tyler’s assistant Morgan powered up huge strobes from a generator in the back of his truck, spotlighting these shots taken on the east side of downtown LA. In true Contra-Band style, they managed wardrobe out of the trunk and models changed in the back seat of Tyler’s car.

Many thanks to Howe for donating all of the clothing worn by the male models in the shoot, with the exception of one great pair of 1921 jeans. Styling credit goes to Daryl Forkell. Hair and makeup was done by Ashley Harris. Models included Kyle Loethan, Julian Foster, and Mary Roth. Final photography editing and retouching was done by Jelina Saurenman.

Check out Tyler Shield’s hot shots here and now on our spankin’ new website.

mtvjohnnyNovember 2008

Reality Bites

MTV’s Johnny rocks Block on “The Island” reunion episode

Will we ever get sick of the guilty pleasure known as “reality TV”? And what, miss the chance to watch people make fools of themselves for the amusement of millions? Of course not!

The OG of reality television series producers, MTV has made lucrative properties in series like Real World and Road Rules. This year the two shows collided on “RW/RR Challenge: The Island.”

On the show’s reunion episode, Real World Key West bad boy “Johnny” rocked Block’s “MILES” trilby, in stores now as part of our Fall/Winter 08 collection. While one may cringe at Johnny’s personal behavior on television, we certainly give him props for having great taste in hats.